{"title":"Under Armour","description":"\u003ch3 data-start=\"69\" data-end=\"129\" class=\"\"\u003e\u003cstrong data-start=\"73\" data-end=\"129\"\u003eUnder Armour – Performance and Innovation Brand\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"131\" data-end=\"449\" class=\"\"\u003e\u003cstrong data-start=\"131\" data-end=\"147\"\u003eUnder Armour\u003c\/strong\u003e is an American brand founded in 1996 by \u003cstrong data-start=\"193\" data-end=\"208\"\u003eKevin Plank\u003c\/strong\u003e, a former University of Maryland American football player. It quickly established itself as a key player in sports apparel and equipment, thanks to its innovative, performance-focused approach.\u003c\/p\u003e\n\u003ch4 data-start=\"451\" data-end=\"474\" class=\"\"\u003e\u003cstrong data-start=\"456\" data-end=\"474\"\u003ePositioning\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"475\" data-end=\"755\" class=\"\"\u003eUnder Armour positions itself as a \u003cstrong data-start=\"519\" data-end=\"542\"\u003ehighly technical\u003c\/strong\u003e brand, specializing in sportswear that enhances athlete performance. It targets both amateurs and professionals, with a dynamic, bold, and innovation-driven image.\u003c\/p\u003e\n\u003ch4 data-start=\"757\" data-end=\"781\" class=\"\"\u003e\u003cstrong data-start=\"762\" data-end=\"781\"\u003eFlagship Products\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"782\" data-end=\"1328\"\u003e\n\n\u003cli data-start=\"782\" data-end=\"964\" class=\"\"\u003e\n\n\u003cp data-start=\"784\" data-end=\"964\" class=\"\"\u003e\u003cstrong data-start=\"784\" data-end=\"808\"\u003eTechnical Apparel\u003c\/strong\u003e: T-shirts, leggings, shorts, and underwear made with breathable and quick-drying materials (notably the famous \u003cstrong data-start=\"950\" data-end=\"962\"\u003eHeatGear\u003c\/strong\u003e technology).\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"965\" data-end=\"1079\" class=\"\"\u003e\n\n\u003cp data-start=\"967\" data-end=\"1079\" class=\"\"\u003e\u003cstrong data-start=\"967\" data-end=\"990\"\u003eAthletic Footwear\u003c\/strong\u003e: Running, basketball, training, with models combining lightness, stability, and cushioning.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1080\" data-end=\"1146\" class=\"\"\u003e\n\n\u003cp data-start=\"1082\" data-end=\"1146\" class=\"\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1097\"\u003eAccessories\u003c\/strong\u003e: Backpacks, caps, gloves, armbands, etc.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1147\" data-end=\"1328\" class=\"\"\u003e\n\n\u003cp data-start=\"1149\" data-end=\"1328\" class=\"\"\u003e\u003cstrong data-start=\"1149\" data-end=\"1174\"\u003eConnected Equipment\u003c\/strong\u003e: Under Armour also offers tech-integrated products, such as sports watches and tracking apps (MyFitnessPal, MapMyRun).\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1330\" data-end=\"1365\" class=\"\"\u003e\u003cstrong data-start=\"1335\" data-end=\"1365\"\u003eValues and Brand Image\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1366\" data-end=\"1442\"\u003e\n\n\u003cli data-start=\"1366\" data-end=\"1383\" class=\"\"\u003e\n\n\u003cp data-start=\"1368\" data-end=\"1383\" class=\"\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1383\"\u003ePerformance\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1384\" data-end=\"1400\" class=\"\"\u003e\n\n\u003cp data-start=\"1386\" data-end=\"1400\" class=\"\"\u003e\u003cstrong data-start=\"1386\" data-end=\"1400\"\u003eInnovation\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1401\" data-end=\"1417\" class=\"\"\u003e\n\n\u003cp data-start=\"1403\" data-end=\"1417\" class=\"\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1417\"\u003eDiscipline\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1418\" data-end=\"1442\" class=\"\"\u003e\n\n\u003cp data-start=\"1420\" data-end=\"1442\" class=\"\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1442\"\u003eSelf-transcendence\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-start=\"1444\" data-end=\"1632\" class=\"\"\u003eThe brand caters to those seeking \u003cstrong data-start=\"1487\" data-end=\"1523\"\u003ephysical and mental excellence\u003c\/strong\u003e, promoting a \"modern warrior\" mindset, ready to push their limits in every training session.\u003c\/p\u003e\n\u003ch4 data-start=\"1634\" data-end=\"1660\" class=\"\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1660\"\u003eGlobal Presence\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1661\" data-end=\"1983\" class=\"\"\u003eUnder Armour has an international presence, with a strong foothold in the United States, as well as in Europe, Asia, and other growing markets. It sponsors numerous athletes, teams, and events in various disciplines: American football, basketball, running, fitness, martial arts, etc.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/3284\/collections\/telechargement_2d30ac5f-53a0-4a6a-a61f-3a71b57a3cea.jpg?v=1744914978","url":"https:\/\/kustomsportswear.com\/en\/collections\/under-armour.oembed","provider":"Kustom Sportswear ","version":"1.0","type":"link"}